Articles

Product Branding

Product Branding: With a Little Help from Six Sigma

There is no dearth of advice and wisdom from marketers when it comes to product branding. Open the business section of your newspaper or surf to a marketing site and you’re bound to come across articles on the subject. We’re not sure though if anyone has discussed product branding within the framework of Six Sigma. […]

View More

Six Sigma Solution

Six Sigma as a Solution

Years ago, a tennis coach told us that the follow-through was just as important as hitting the ball from the racket’s “sweet spot.” He described the follow-through as the swinging of the racket so that the racket ends upward, way above your shoulders. It was much better than hitting the ball and letting your elbows […]

View More

lean and six sigma, balance, success, business, quality improvement, 6sigma.us

Lean and Six Sigma: Finding the Perfect Balance

Finding the Balance Lean and Six Sigma concepts are well understood in many business situations. Each concept  has found its place and proven their value. Lean does its part, focusing on improving the process and eliminating waste. Six Sigma performs its role by eliminating variable in the process. Organizations implement each strategy differently, based on […]

View More

knowing your customer, voice of the customer, customer service, 6sigma.us

Customers: How Well Do You Know Them?

Uncovering the Cover Up Customers. What do they really know? Fact is, my business is doing just fine and am pretty confident  there aren’t any issues. Oh, I have a few ‘difficult’ customers, but I really don’t worry about them. They cause us more problems than there are worth in sales, so it really doesn’t […]

View More

six sigma leadership

Leadership: Do You Have What It Takes?

The Qualities We Seek Leadership. What is it and how do we get it? The concept is one of the most debatable subjects in business today. As individuals, we lean toward what we like. Your personality gravitates towards like personalities and that is where you find your comfort zone. Fact is, no one find success […]

View More